Regardless if you’re an influencer or a newcomer, when it comes to social media, it’s safe to assume your goal is one and the same—get more engagement.
However, since social media marketing is highly dynamic, it is imperative to adapt and come up with new social media strategies whenever the need arises.
In essence, your social media strategy should help establish your authority in your niche.
To achieve the said objective, you need to create a robust social media strategy that will help users know what you do, who you are, and how you will be able to help them.
If you are looking for effective ways to modify and amplify your current social media strategy, below are some savvy ideas you can look into:
Set aside time to engage with your audience.
A huge part of the social media magic occurs in the conversations that transpire on the social media channels.
With that in mind, be prepared to engage with people each time you post or share something on a social media platform.
While it is feasible to automate your content, it should never be an excuse to be offline and unavailable.
Make no mistake about it, people will definitely notice if you don’t take time out to connect with them.
You don’t necessarily have to be online the entire day though.
However, make sure you are able to check your social media account every now and then.
This is especially true if you have shared or posted something.
Make it a point to be available to respond to comments or join discussions that center around the new content you’ve shared.
Ensure you post content people will love and would want to share.
When it comes to social media, mere presence alone is not enough.
Ideally, you need to create a social media presence that will captivate users and make them take notice.
One effective way to pull this off would be to share content people will find beneficial and would willingly want to share on their own social media channels.
Contrary to popular belief, you don’t always have to bug social media influencers to share your content.
Share insightful, interesting, and great contents and people will eventually look for them.
Consider automating what you can.
Services like Zapier or IFTTT can help you easily streamline repetitive tasks when you want to save time.
Both have the option to link other app services together.
IFTTT for instance will make it possible to share Instagram photos to another social media platform like Twitter with the image. Without using the application, you can still share Instagram posts to Twitter but without the image.
While creating social media shortcuts will help save precious time, it will entail that you exercise vigilance and check what is being processed to ensure everything is just the way you want it.
Ensure your comment section is spam free.
When responding to comments and participating in conversations, make it a point to also get rid of spam comments.
Depending on the social media platform used, these spams can take various forms:
- Facebook spams can come in the form of requests for page likes or some other off-topic links.
- LinkedIn posts are plagued by LinkedIn Open Networkers (LIONs) spamming comment sections with “invitations to connect.”
- Spammers on Instagram often leave messages requesting users to follow them or visit their page.
Take time out to remove spams and irrelevant comments from your posts so only real comments and insights are visible.
Keeping your comment section spam (and profanity) free will also encourage positive comments and discussions.