2016 is the year for an evident increase of value when it comes to content creation while elevating also the growth of mobile together with its changes as much as best practices in SEO is concern. Also, growing investment together with diversification of social media in digital assistants will be evident too.
To help you in going along with the trend without leaving you behind, it is best to know the local search services for SMEs in this year. To identify few top strategies, you may consider the following from a digital marketing agency for small businesses:
- Growing Mobile Presence
Last year, Google was able to introduce new update for algorithm that severely damages the site rankings that are not optimised in mobile. Almost ¼ of people in all every part of the world are using smartphones and several young people will not engage in business to a company without any mobile app or site. So, as business will start to catch up, mobile will be considered as the key areas to be focused on this year. Without the marketing strategy of mobile, the over-all efforts are of great struggle in order to reach for their full potential.
- Focusing on Content
Creating quality, useful content for the customers is the top priority for this year 2016. Almost all decision makers would prefer in finding information regarding the company itself instead of being bombarded of advertisement. As a result, it will help in building trust while developing brand as well as assurance of being perceived as an expert of this field. This will greatly make an impact to your customers making you as their leading choice.
- Diversifying the Use of Social Media
It is highly evident that networks together with social media are crucial aspect for any marketing strategy of business. This also helps in raising awareness of your drive and brand traffic that will benefit your site. Well, you probably understand the basics of Twitter, LinkedIn, and Facebook. There are also opportunities in SMEs, which will full grasp functionality for these platforms together with the analytics that these provide. Thru these ever-increasing new social channels, 2016 will definitely be great time in re-assessing the strategy for social media.
- Getting Agile with SEO
The latest algorithm updates of Google have elevated the importance when it comes to quality content. Google simply takes into account the statistics when it comes to the length of time users stay on a certain page. Be sure that the SEO services like a medical email marketing will go to place that will generate for best return of investment for your clinic. It can either be creating highly-targeted email marketing campaigns or being assured your website is good for optimization.
- Optimising for Digital Assistants
New technologies can bring forth new challenges together with opportunities. So, it is best to consider the optimisation of digital assistants for this year to follow in such trend for this year. Enterprising business may stay ahead thru giving assurance of easy access of business information.