Nowadays, the clout and power of social media is no longer up for debate.
With a whopping 93 percent of marketers integrating social media in their overall marketing efforts, it’s easy to see it has become a force to be reckoned with in the advertising world.
In social media, the potential to grow one’s brand is pretty much infinite.
That being said, the importance of having a good social media strategy in place cannot be overemphasized.
For brands that are looking for the right social media strategy to adapt, the following ideas can help narrow down your search:
Create a game plan and make sure you stick to it
Sans execution strategy, your content, however compelling, will just fall through the cracks.
In line with this, make sure you set a limit on the number of posts you publish per day and adjust when the need calls for it.
The important thing is to set a number so you will have both a goal and a benchmark.
Compile your content in an editorial calendar that’s easy to read. Google excel would be a good tool you can use for this purpose.
While it is imperative to plan ahead, don’t shy away from making additions and changes when necessary.
Pro Tip: Conduct industry research to gauge how often your competitors post and the number of contents they post on each channel on a daily basis.
As a general rule of thumb; aim to be active but not overly active.
Make sure to provide exceptional customer service
If a customer sends you a tweet inquiring or complaining about something and does not receive a response, you can rest assured trust is already lost.
In most cases, without proper communication, your dissatisfied customer will likely find solace in your competitors.
However, if you deliver a thoughtful and prompt response, users will surely appreciate the gesture and will likely become more loyal to your brand.
To help ensure you are able to respond promptly to any inquiries and resolve complaints and inquiries in a timely manner (and before they escalate), keep the following helpful tips in mind:
- Create a list of common complaints that arise so handling them becomes a lot easier. It will also help ensure any and all issues are addressed and resolve in a timely manner.
If issues are confidential or need to be investigated further, have them call your help line, send a private message or get in touch with e-mail support).
- When possible, make sure you assign a first responder to post and monitor social channels you have a profile on.
- Exercise creativity when running your social media profiles. Use sense of humor, personality, and even giveaways to encourage engagement and win the hearts of your customers, prospective or otherwise.
- Ensure no comment, stellar or critical, that is posted on your social media account gets ignored. And stay positive especially when dealing with online trolls.
Track the progress of your social media marketing efforts.
While often perceived as time-consuming and tedious, tracking is highly important if you want to gauge how your campaigns are doing.
In line with this, make it a point to set aside time to review metrics that are significant to your business.
Focus on key elements like follower growth, clicks on the products or site, post likes, shares, impressions, number of posts, etc.
Examine each of your social media channels and see how you compare to your competitors so you will get an idea as to how you are measuring up.
If you rarely have time to spare and analytics is something you are not really into, consider investing in software that will help you effortlessly track data.
Social media tools like Google Analytics, Hootsuite, and bit.ly can be used to help gather data you need to make your marketing campaign more robust and effective.